The project “Building competitiveness through cooperation and innovation: Accessing export markets for handicraft products”, is a cross border project financed by the European Union and implemented by ABC Creation, Association for Development Initiatives – Zenith and Advocacy Training and Resource Center – ATRC. The overall objective is to contribute to economic development and social inclusion in the cross-border areas of the East region in Kosovo, as well as Northeast and Skopje regions in North Macedonia through income generation of start-ups and micro-enterprises.
This project aims at addressing the common constraints in the handicraft sector related to access to foreign markets such as: lack of technical skills for innovation of traditional design and upgrading it with modern trends, insufficient production capacity and non-coordinated support to use modern promotional approaches and e-sales channels.
Establishing the online store craftart4you.com and website craftexport.net is one of the more important activities within this project. Through this online shop, the best artisans from Kosovo and North Macedonia will have a chance to sell their handmade products at developed foreign markets. This platform will serve to promote the creation of the best artisans and increase their revenue.